Anyone who wants to make money by selling their art online, let me warn you that it is a deeply formidable task.
When I naively thought it would fun to open an online business little did I realise what I was letting myself in for. Every day sees me investing long hours on activities which do not include painting pretty pictures. I’ve had to…..
- Decipher what and how to adhere to the site requirements on setting up the store front.
- Learn every damned thing alone as Zazzle don’t really offer much advice.
- Interpret and complete complicated forms to keep the taxman happy.
- Know what size images are required for each individual product.
- Be proficient at using imaging software – I’m self-taught on Adobe Fireworks.
- Think up original ideas.
- Create new images, not just with paint and inks, but digitally as well.
- Become a champion at tagging.
- Delve deeply into my box of descriptive words.
- Open promotional media sites such as Facebook and Pinterest.
But still…all I hear is crickets.
It’s going to be a long time before I see any reward for my efforts and I’m realising that it will be necessary to open new stores with other online platforms in order to appeal to a variety of audiences.
The thing I’ve found the most difficult is to not be timid about pushing my Zazzle store on social media such as Facebook and Twitter. It’s not enough to simply upload a few items and sit back waiting for them to sell. Constant promotion of each item is vital and I’m convinced that I’ve probably irritated my friends and lost a good few followers in the process.
On the plus side, Zazzle do print my designs on good quality merchandise and I am enjoying the process; the novelty hasn’t worn off…yet.
I just saw an article proclaiming that those who succeed with these online stores have been doing it fo approximately fifteen years, (FIFTEEN!!) producing more than one item per day – I’ll probably be dead in fifteen years.
Well, much as I’d like to, I obviously can’t sit here chatting – got to get back to consistently and persistently producing for my Zazzle shop.
I don’t have any controversial unmade beds nor hideous dead creatures suspended in formaldehyde to flog – and I don’t want my art just sitting around taking up shelf space – so as passion and creativity won’t generate an income, I’m commercialising; selling (very cheesy) greetings cards and other merchandise on the internet. This allows me to paint and draw what and when I want without pressure.
Initial enthusiastic research rapidly dwindled into bewilderment and I had to enter a darkened room for a little lie down.
I’m currently limited to creating for greetings cards and various items such as t-shirts as my technical ignorance regarding converting images to acceptable vector file formats excludes me from contributing to Stock sites for now.
Being under no illusion, I admit my cards aren’t particularly original and realise that just because I’ve decided to put them out there doesn’t mean people will actually buy them; I’m a small voice in a very crowded room. So definitely not a “get rich quick” scheme. Nevertheless, even a few pennies here and there, must be better than a deft boot to the derrière.
Here is a link to the first site – my ** Zazzle store front… which will be regularly replenished.
One benefit of shopping here is that nobody will have to endure “All I want for Christmas” played on a perpetual loop just because it’s November.
Perseverance! I’ll let you know how I get on.
** I closed my Zazzle shop in March 2017.
I know it’s only October but…and I can’t believe I’m actually saying this…but I’ve made my own Christmas cards! Sorry! It’s most unlike me.
Moving swiftly on, if you have always been put off by the time and effort that making your own cards usually entails, then perhaps you should reconsider.
There is an abundance of inspiration and tutorials online. This is the one I used.
First you make a triangular stencil and place it over the centre of the card. Then, using water on a brush, paint small squiggles within the triangle and follow through with a small brush containing green watercolour paint, once again, squiggling loosely. I decided to splatter as well.
The photos are a bit pants but you get the idea.
The card paper didn’t react well to wet-in-wet watercolours as does proper watercolour paper, but once the triangular stencil was removed, the overall effect was still pleasing.
Craft stores sell economically priced blank cards with matching envelopes and everything else required – just don’t get carried away and buy up the entire store as I did. In this case, less is more effective. I used some self-adhesive glitter stars and tiny gem embellishments. I already had some gold ink for writing “Happy Christmas” inside, but you can even buy stickers for that.
This was a really simple, fun thing to do.
Apologies again for mentioning Christmas so early – I find nothing more soul-crushing than walking into a store and seeing Christmas supplies on the shelves at this time of year. I’m not sure what came over me.
I’ve left it so long that I’ve forgotten how to paint; my neglected paintbrushes stare accusingly at me and I fear my paints will putrefy.
To remedy this I searched for a simple painting exercise and Google did not disappoint. I chose a negative painting technique to try and capture something of the beautiful autumnal leaves before they disappear.
It was a surprise to find how much I enjoyed this technique, pushing the paint around without caring about the end result…it’s purely an exercise It is one that I’ll use in future.
A bonus was that it also gave my brain an unexpected (much needed) workout.
My talented friend Carol King did some much softer, prettier versions, which I wish I’d found before I started mine.
- Select three transparent colours and paint a light background wash using one or all.
- It is important to allow each layer to dry completely.
- When dry, draw some outline shapes of leaves (or whatever). Then, in the negative spaces only, paint another wash, preferably in a darker tone.
- Allow to dry completely. The idea is to suggest shapes by painting around them.
- Into these darker negative spaces, draw in additional shapes and continue with another wash into the negative spaces.
- Continue building up these layers until you ae satisfied with the picture.
- Try not to overwork it by losing some edges, softening with a water spray and facing towards the edges of the paper.
- For better definition I refined the shapes with pastels and ink.
You are very welcome.
Where has 2011 gone? It was here a minute ago! Cyberspace and technology move faster than I do – when will someone make an app. that slows life down?
Recently I’ve become dramatically aware that life is grossly unfair. This pungent fact has recently re-affirmed itself tragically on two of my oldest, dearest friends – utterly devastating both their lives.
Feeling intensely ineffective and lacking a magic wand to frantically wave in their direction, I painted these little ‘bon mots’ as a feebly small reminder to them that, no matter how terrible life is, it is vital to always make room for laughter and spontaneity. Easy for me to say.